For Immediate Release


March 2007

For More information contact:


Advance Power System International, Inc.

558 Lime Rock Road

Lakeville, CT 06039



Advanced Power Systems Int'l -- Fitch Product Line has unveiled a new look for its family of Fuel catalyst products, including a redesigned advertising campaign and new product packaging and a new counter display. The new advertising campaign includes several print ads and introduces both the Drop in and the In-Line fuel treatment products. The campaign focus's on many different markets while embracing its heritage in the retail sector. The campaign uses such headlines as, "Maximum Performance" and "Reduce Fuel Consumption" to emphasize the Fitch brand's ability to participate in all aftermarket sectors as well as showcase the advanced technologies integrated into the product line offering. The new ads will run in numerous trade magazines.


"This new campaign was designed to communicate to our

customers that we are making serious investments in our product

line. We're even leveraging our marketing savvy on the retail side

to accomplish this," said Nora Hewitt Vice President , Advanced

Power Systems Int'l. "Thanks to years of experience in the fuel

market, we understand what it takes to create products that meet

the needs of today's  customer." 


Advanced Power Systems International, Inc., was founded in 1994

by John C. Fitch whose life is chronicled in the biography "Racing

Through Life" by Carl Goodwin. A race car driver, road crash barrier

designer and inventor, Mr. Fitch is a man of many firsts, as is the

product that he contributed his name to - The Fitch Fuel Catalyst.

Advanced Power Systems' objective is to provide a product to the market that would constructively affect the environment and simultaneously have a positive economic impact for the end user. The inventors of the first generation Fitch product were focused on gasoline stabilization. By the time the Fitch product was introduced to the commercial market, it had much more to offer than just gasoline stabilization. Advanced Power Systems Int'l. Inc. entered into a research agreement with the Department of Defense to extend the capabilities of the product to fuels used by the military including diesel and JP fuels. The Fitch product line we now market is the result of this and other research efforts. The Fitch Fuel Catalyst improves fuel quality as measured by to the ASTM tests specified by the Department of Defense.

As you know, all fuel can deteriorate due to the influences of

microorganisms, oxygen and ozone. The Fitch Fuel Catalyst insures that

all fuel (gas, diesel, bio-diesel, low sulfur diesel, kerosene, oil, etc.)

delivered to a combustion engine is in its optimal condition allowing a

burner or engine the maximum amount of energy with minimal emissions

per kg of fuel


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